Stardew Salon — Complete Product Spec

#	Need	What they say	Who solves it today
1	Stop losing walk-ins & calls	"Saturday ko 10 call miss ho gaye"	Nobody (in Hindi)
2	Get repeat customers back	"Client ek baar aate hain, phir gayab"	MioSalon, Dingg (basic)
3	Look professional online	"Website 2019 ki hai"	Wix (DIY, expensive)
4	Know which stylist is earning	"Pata nahi kaun kitna kama raha"	Zenoti only
5	Track inventory / stop leakage	"Product gayab ho jata hai"	MioSalon, Dingg
6	Get more Google reviews	"Competitor ke 200 reviews hain"	Dingg (partial)
7	Send offers without effort	"WhatsApp pe manually bhejte hain"	SalonBoost, MioSalon

Complete Feature List (85+ features)

Every feature ships at V1 launch. No "coming soon." 9 modules.

Competitive Feature Matrix

✓ Has it · ◔ Partial · ✗ Missing

Feature	Stardew	Zenoti	MioSalon	Dingg	Glamplus	Salonist	SalonBoost

Where Stardew wins decisively

Hindi AI Voice Receptionist: Zero competitors. Zenoti English-only add-on on ₹25K+ base.
Website Builder: No Indian salon software includes this.
AI Sales Insights: Nobody tells owners WHY revenue changed. Hindi natural-language.
Price + completeness: 90% of Zenoti features at 10% of the price.

Pricing Tiers

No hidden fees. No per-location surcharges. No annual lock-in required.

Starter

₹1,999/mo

Annual: ₹1,666/mo

1 outlet, 5 staff
Calendar + online booking
GST POS + UPI
Client profiles
WhatsApp reminders (500/mo)
Google review requests
Basic inventory & reports
Website (subdomain)

★ MOST POPULAR

Growth

₹4,499/mo

Annual: ₹3,749/mo

1 outlet, 15 staff
Everything in Starter +
WhatsApp campaigns (2,500/mo)
Lifecycle campaigns
Referral + loyalty + gift vouchers
Staff commissions & performance
Full analytics dashboard
Website (custom domain)
Instagram DM auto-reply
Priority WhatsApp support

Premium

₹7,999/mo

Annual: ₹6,666/mo

Unlimited staff
Everything in Growth +
🤖 AI Voice Receptionist (500 min)
AI service recommendations
AI sales insights (Hindi)
No-show prediction
Advanced website + blog
Multi-outlet ready
API access
Dedicated account manager

Website Builder — The Trust Wedge

No Indian salon software includes a website builder. Second-biggest differentiator.

Problem: 70-80% of mid-tier salons have no website or a dead 2018 WordPress page. Solution: Auto-generate branded site from salon data in 10 minutes. Always current. Business case: Professional website converts 2-3x more Google searchers into bookings.

5 Templates at Launch

Modern Minimal
Clean white/cream. Hero image. For premium unisex salons.

Glam & Bold
Dark + gold accents. Before/after slider. For bridal specialists.

Fresh & Friendly
Pastel, rounded, playful. For tier-2/3 neighbourhood salons.

Spa & Wellness
Earthy tones. For spas, Ayurvedic centers.

Men's Grooming
Dark, sharp. Portfolio grid. For barbershops.

8 Auto-generated Pages

Homepage — Hero, Book Now CTA, Google rating badge

Services — Live-synced from POS. Prices, durations.

Team — Staff photos, "Book with [Name]" button

Gallery — Before/after. Instagram embed.

Reviews — Google reviews auto-pulled. Star rating.

Contact — Google Map, click-to-call, WhatsApp

Offers — Festival promos. Auto-expire.

Booking — Floating "Book Now" on every page

10-Week Build Roadmap

Ship complete, not incrementally.

Philosophy: Enter market matching MioSalon + Dingg on every feature AND adding voice AI + website + AI insights nobody has.

Week	Ships	Why
W1-2	Foundation: Next.js + React Native. Postgres multi-tenant. Auth. Hostinger KVM4 Mumbai. Razorpay. WhatsApp Cloud API sandbox.	Everything depends on this.
W3-4	Booking + POS: Calendar, walk-in queue, online booking, GST POS, invoices, payment links, EOD cash register.	Used 100x/day. Must be fast.
W5	Client CRM: Profiles, history, segmentation, notes, consent forms, before/after photos.	CRM powers marketing + insights.
W6	Staff + Inventory: Schedules, attendance, commissions, RBAC. Full inventory with alerts.	Missing inventory = lose to Dingg.
W7	Marketing: WhatsApp reminders, Google review requests, lifecycle campaigns, referral, loyalty, gift vouchers.	Retention engine. Drops churn.
W8	Analytics: Revenue dashboard, stylist scoreboard, retention metrics, peak hours, daily WhatsApp digest.	The "aha" that makes owners stay.
W9	Website builder: 5 templates, auto-populate, custom domain, booking widget, reviews, SEO.	Unique differentiator + stickiness.
W10	Voice AI + Polish: MyOperator + Sarvam STT + Claude Haiku + Sarvam TTS. Hindi booking flow. Bug sweep.	Premium upsell. Completes product.

Financial Plan — Path to ₹5L MRR

Hostinger KVM4 Mumbai · WhatsApp Cloud API direct (no BSP) · MyOperator IVR · ₹1L savings · ₹30K/mo founder salary

Starting capital: ₹1L savings. Monthly burn during build: ₹32K (salary + server). Revenue starts: Month 3 (Aug). Breakeven: Month 4-5. Goal: 143 salons = ₹5L MRR by Month 10.

Infrastructure Decisions

Decision	Choice	Cost	Why not the alternative
Server	Hostinger KVM4 Mumbai	₹1,400/mo	4 vCPU, 16GB RAM, 200GB NVMe. AWS t3.xlarge = ₹8,000+/mo.
Database	PostgreSQL on VPS	₹0	AWS RDS = ₹3,000/mo. Self-managed fine until 500+ salons.
Backups	Daily CSV → Google Drive + weekly S3 snapshots	₹50-100/mo	Drive is free 15GB. S3 for full pg_dump weekly. Near-zero.
WhatsApp	Cloud API direct (no BSP)	Meta rates only	BSPs add 20-30% markup + ₹2,500/mo platform fee. You build the sending layer yourself.
Telephony	MyOperator	₹1,500/mo	1,000 free min included. Exotel starts ₹4,000+. MyOperator = best value for voice AI at scale.
Voice STT	Sarvam Saarika	₹30/hr	Native Hindi code-mixing. INR billing. Same rate as Whisper but better on Indian languages.
Voice TTS	Sarvam Bulbul	₹15/10K chars	ElevenLabs 3-5x more. Natural Hindi voices.
LLM	Claude Haiku / GPT-4o-mini	~₹0.05/query	Cheapest function-calling tier for booking agent + insights.
CDN / Websites	Cloudflare Pages (free)	₹0	Static site gen. Free tier = unlimited sites.
SMS	MSG91	₹0.18-0.20/SMS	Fallback only. WhatsApp is primary channel.

Per-Salon COGS (Growth ₹4,499/mo)

Cost	Rate	Usage/mo	₹/salon
WhatsApp utility (reminders)	₹0.115/msg	~200	₹23
WhatsApp marketing (campaigns)	₹0.863/msg	~150	₹129
SMS fallback	₹0.20	~30	₹6
Server (amortized)	₹1,400 total	÷ 100	₹14
LLM inference	₹0.05/q	~50	₹3
Backup storage	negligible	—	₹1
TOTAL COGS			₹176/salon
GROSS MARGIN			₹4,323 (96.1%)

Premium Voice AI — Additional COGS

Cost	Rate	Usage	₹/salon
MyOperator (amortized)	₹1,500 base	÷ 20 Premium	₹75
MyOperator overage	₹0.50/min	~150 min	₹75
Sarvam STT	₹30/hr	~2.5 hrs	₹75
Sarvam TTS	₹15/10K chars	~30K chars	₹45
LLM voice agent	₹0.08/call	~120	₹10
Voice AI total			₹280/salon
Premium margin (₹7,999)			₹7,543 (94.3%)

Month-by-Month P&L — ₹1L Starting Capital

Month	Salons	MRR	COGS	Salary	Infra	Ads	GST 18%	Other	Net	Bank
M1 Jun	0	₹0	₹0	₹30K	₹1.4K	₹0	₹0	₹1K	−₹32K	₹68K
M2 Jul	0	₹0	₹0	₹30K	₹1.4K	₹0	₹0	₹1K	−₹32K	₹36K
M3 Aug	5	₹17K	₹1K	₹30K	₹1.4K	₹5K	₹3K	₹1K	−₹24K	₹12K
M4 Sep	18	₹63K	₹3K	₹30K	₹1.4K	₹15K	₹11K	₹2K	+₹0.6K	₹13K ⚠
M5 Oct	35	₹1.23L	₹6K	₹30K	₹1.4K	₹20K	₹22K	₹2K	+₹42K	₹55K
M6 Nov	55	₹1.93L	₹10K	₹30K	₹1.4K	₹25K	₹35K	₹3K	+₹89K	₹1.44L
M7 Dec	75	₹2.63L	₹13K	₹30K	₹1.4K	₹30K	₹47K	₹3K	+₹1.39L	₹2.83L
M8 Jan	95	₹3.33L	₹17K	₹30K	₹2.8K	₹30K	₹60K	₹5K	+₹1.88L	₹4.71L
M9 Feb	118	₹4.13L	₹21K	₹30K	₹2.8K	₹35K	₹74K	₹5K	+₹2.45L	₹7.16L
M10 Mar	143	₹5.00L	₹25K	₹30K	₹2.8K	₹35K	₹90K	₹5K	+₹3.12L	₹10.28L

⚠ Danger Zone: Month 3-4

Bank hits ₹12-13K. Mitigations: (1) Push annual plans for upfront cash. (2) Delay ads to M4 if cash tight. (3) Keep ₹20K absolute reserve. (4) Consider ₹50K bridge from family if M3 shows strong demand.

Gross Margin Waterfall at ₹5L MRR

Line	Monthly	%
Revenue	₹5,00,000	100%
WhatsApp (direct Meta, no BSP)	−₹22,000	4.4%
Voice AI (MyOperator + Sarvam)	−₹7,500	1.5%
Hostinger KVM8	−₹2,800	0.6%
LLM + SMS + backups	−₹3,000	0.6%
GROSS PROFIT	₹4,64,700	92.9%
Founder salary	−₹30,000	6.0%
Google + Meta Ads	−₹35,000	7.0%
GST 18%	−₹90,000	18.0%
CA + tools + misc	−₹5,000	1.0%
NET PROFIT	₹3,04,700	60.9%

Bottom line: At ₹5L MRR you keep ₹3.05L/month after everything (GST, salary, ads, infra). Bank balance at Month 10: ₹10.28L — enough for SOC 2 (₹3-5L) + 3 months of medical coding build. Total investment to get here: ~₹88K out of pocket (two months of build-phase burn).